The American brand from Carlsbad, Calif., Could not ask for better exposure than the recent victory of young American Collin Morikawa at Harding Park, as part of the first major of the 2020 season, the PGA Championship … except that the young Californian of only 23 years old was still playing a combo (mix) of P730 and P750 (clubs from the previous generation), and had not yet packed the very latest models, these famous, and very beautiful P770s. For this summer 2020, TaylorMade is therefore relaunching its production of new golf clubs, and despite the confinement period, which does not change the business model of the brands, still determined to renew their offer as often as possible. What can we expect frankly new from P770 blades? What can the brand offer you that you might not already have? What could be the added value of these clubs?

For 4 years, TaylorMade has made a major shift in its commercial strategy, and therefore communication.

The American brand, which in the process changed ownership, an investment fund eager to boost the brand’s profitability, focused on the elite of the best golfers on the planet, starting with Tiger Woods, the legend , and the best of the moment, Jason Day, Dustin Johnson, and Rory McIlroy, while being preoccupied with high hopes like Jon Rahm, Matthew Wolff and Collin Morikawa.

With a tight team of talent, exit Sergio Garcia, and Justin Rose, TaylorMade has bet on rationalization, and the biggest purveyors of fans on social networks.

In her communication, she plays the card of “fraternity” between this “team” of golfers unique in the world.

And today, the brand is pushing that spirit of “brotherhood” into making its new clubs for good players.

So the press release that was sent to me about the P770s was telling : “P770, let the sibling rivalry begin!”