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TaylorMade P7MB: New Muscle Back Blades? Risk of traffic jam on the Player range?

During the summer of 2020, the American brand TaylorMade significantly reworked its product portfolio, and in particular, its series of irons for golfers looking for precision, rather than additional distance. Now, TaylorMade is going to offer you 8 different sets of irons, including the new P7MB, a series of blades called Muscleback. How do you navigate in this offer? What are the real selection criteria? And most important, is this P7MB series really unplayable for an amateur golfer?

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In recent years, golf equipment brands have started to increase the series of irons, and in particular with a view to fitting, to offer a head adapted to each profile of golfer.

Mizuno, Srixon, Japanese brands were among the first brands to create variations, which one could wonder if they were really so necessary?

In fact, the brands saw that there was a new opportunity to increase sales, ultimately copying the model already seen in the shafts: Increase the number of combinations, and solutions.

Golfers, better informed about the equipment, more demanding, and for the most passionate and consumers, more concerned with details, first of all set out to find the right shafts, and adapted to their game project, their wish. trajectories …

Regarding the heads, finally between 30, 32 or 34 degrees of loft, there are indeed 2 degrees of gap each time!

Why not close this gap, and offer a set for every possible loft?

If, until recently, we could segment the range of irons into 2 main families and 6 sub-families, this fragile nomenclature (brands wrongly like to maintain a form of opacity on reading or interpretation of their offers) was shattered again.

For example, today TaylorMade offers 8 sets of clubs, for as many different needs.

If the American brand, like the rest of the market, maintains a separation between “Improvment” and “player”, on the one hand, the sets for amateur golfers in search of progression, and on the other hand, the set for golfers already in a strong logic of performance, a third separation appeared, which at the beginning was an embryonic market, and now, has taken a significant place, a kind of bridge between “improvment” and “player”.

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Fondateur de la plate-forme en juillet 2010, découvre le golf à l'âge de 10 ans au travers d'une première expérience de caddy en Angleterre (Golf d'Uckfield/Essex) en 1985. Journaliste professionnel sur le golf, co-auteur du livre Tiger Woods, l'homme aux deux visages aux éditions SOLAR en septembre 2018. Dans ce cadre est intervenu sur la Matinale de RTL animée par Yves Calvi, et dans un reportage de la direction des sports de M6 pour le magazine du 12.45 du samedi 29 septembre. Se déplace dans le monde entier pour interviewer les principaux acteurs de la filière Golf, et par exemple aux sièges des marques de matériel en Californie ou au PGA Merchandise Show à Orlando. A interviewé les principaux ingénieurs et concepteurs de clubs de golf dans le monde.